Designing for B2B SaaS
Various B2B SaaS
Across dozens of clients, during my time at Bordeaux & Burgundy, I’ve designed campaigns, rebrands, landing pages, and social content that make B2B feel... less B2B. Clients range from cybersecurity to health tech to enterprise SaaS.
The Challenge: How do you make niche software companies stand out without dumbing things down or leaning into clichés? Each company needed to differentiate in a competitive, often jargon-heavy space.
Every brief started with clarity. I worked with strategists to distil complex ideas into simple, sharp visuals. Whether it was creating an iconic ad campaign or a multi-language asset pack, I delivered smart, flexible design systems that scaled.
Deliverables:
Modular brand identity templates
Landing pages and campaign design
Paid ad creative and conversion design
Executive decks & event collateral
Motion graphics and animation
Diverse Client Needs
I adapted to complex sectors without losing creative spark. I developed modular design systems, pitch decks, and campaign visuals that scaled with each client’s growth. The common thread? Bold, clean, conversion-friendly creative that made B2B feel more human.
High Stakes Projects
I art directed product launches, led rebrands, and collaborated closely with writers and strategists to shape full-funnel campaign experiences. My work helped clients go from seed-stage to Series A — and gave our agency its creative edge.
Strategic Marketing
At Bordeaux & Burgundy, I didn’t just make things look good- I made them perform. Whether designing ad creative for SaaS lead gen or refining UX for conversion-focused landing pages, every decision was rooted in marketing strategy.
