exactly.ai

Exactly.ai is an AI-powered creative platform that enables designers, artists, and brands to generate high-quality, style-consistent visuals tailored to their unique voice and aesthetic. Rather than generic image generation, the platform lets users train custom AI models based on their own artwork or brand assets — giving teams the ability to produce hundreds of on-brand variations instantly while retaining full ownership and style integrity. The tool is trusted by creative teams for its emphasis on consistency, control, and privacy in AI-generated content.

Two standout features on the platform include:

• Image-to-Prompt: which extracts visual attributes such as colour, composition, and style from a reference image to guide generation.

• Instruct: which allows users to edit existing images using plain language instructions (like changing colours, removing objects, or adjusting lighting).

For this project, I created a suite of feature explainer visuals designed for use across social channels, including carousels, Stories, and Reels. These assets were structured to clearly communicate how Image-to-Prompt and Instruct unlock creative control, breaking down complex AI tools into approachable, benefit-led storytelling moments that resonate with designers, marketers, and agencies. Each piece balanced educational clarity with visual flair, reinforcing Exactly.ai’s position as a professional tool for fast, on-brand creative output.